Sierra Designs

Fall 2020

The Sierra Designs Fall 2020 men’s and women’s collection explored lightweight, packable performance and modular layering. The line included an ultra-lightweight packable windbreaker, a hooded grid-fleece jacket with a wind-resistant woven front, a hooded hybrid jacket engineered with an insulated core and durable shell sleeves, as well as down booties and down moccasin slippers. A competitive retail analysis informed silhouette development, feature sets, and market positioning. The collection was sold direct-to-consumer through the brand’s website. The color story balanced seasonal trend research with strategic carryover colors from the Fall 2019 collection to ensure cohesion and material efficiency.